A selection of 38 official Apple Stores, ordered by opening date from 2001 to 2024. This is not an exhaustive catalogue. Dates refer to the original opening; addresses show the current location. Tap a map point or choose a store from the list.
The store model as a marketing formula
Apple opened its first own store on May 19, 2001 in Tysons Corner, Virginia. The project was led by Ron Johnson, hired in January 2000, who also drove the Genius Bar, the tech-support counter that became a store hallmark.
Ron Johnson · Wikipedia · Apple · 2001
Design as a showcase: open tables, products you can touch, glass facades. Some stores have become architectural landmarks: the Fifth Avenue cube (2006), the Pudong cylinder (2010) or the floating dome of Marina Bay Sands (2020).
Apple Newsroom · Apple Newsroom · Apple Newsroom
In 2014 Apple hired Angela Ahrendts from Burberry to run retail. In 2017 it introduced the 'Town Square' concept — the store as a public square — together with the free Today at Apple sessions.
Apple · 2017 · Apple · October 2013 / Spring 2014
In October 2017, CNBC reported an eMarketer estimate of $5,079 in sales per square foot for Apple stores. This is a historical figure, not a current measure.
CNBC · eMarketer · October 2017
A model others wanted to copy
The Apple Store model expanded internationally through Apple’s own stores, as the Ginza, Regent Street and BKC milestones documented here show. That expansion should not be confused with imitation by others. Attention to design reached small details: Business Insider, citing Walter Isaacson’s biography, recalls Jobs spending thirty minutes on the shade of grey for restroom signs.
Apple Newsroom · Apple Newsroom · Apple Newsroom · Business Insider
In July 2011, an American blogger living in Kunming, China, revealed a fake "Apple Store" that copied the winding staircase, the blue T-shirts and the employees' lanyards; several staff members genuinely believed they worked for Apple. After the publicity, officials found five fake stores in the city and closed two for lacking a business licence; at the time, China's only official Apple Stores were in Beijing and Shanghai. Sources: BBC News.
Design beyond products
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