iPad Pro (M4) (2024)
iPad Pro (M4) (2024): specs, launch, marketing campaign and known flaws.
Front · Back · Provisional illustration
Specs
| Reference | — |
| Chip | M4 |
| Highlight | OLED |
| Release | 2024-05-15 |
| Display | 11″ / 13″ OLED |
| RAM | 8 GB |
| Price | 999 / 1,299 USD |
| Wi-Fi | Wi-Fi 6E |
| Network | 5G (Cellular) |
| Battery life | up to 10 h |
Launch
Presented: Tim Cook · Let Loose · May 7, 2024. On sale: May 15, 2024.
Marketing
Slogan or campaign: «Impossibly thin.»
Flaws and fixes
Crush!: Criticized ad. Fix: Apple apologized publicly.
Indicative price
Apple Certified Refurbished: from €999 (11″ · 256 GB) · apple.com
Indicative price checked on 2026-10-28; may vary.
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Updated: October 24, 2026 · Compare this product