Apple Watch (1.ª gen) (2015)
Apple Watch (1.ª gen) (2015): specs, launch, marketing campaign and known flaws.
Front · Back · Provisional illustration
Specs
| Reference | A1553 / A1554 |
| Release | 2015-04-24 |
| Chip | Apple S1 |
| RAM | 512 MB |
| Storage | 8 GB |
| Display | OLED · 272×340 / 312×390 |
| Battery | 18 h |
| Weight | 25 g / 30 g |
| Dimensions | 38.6 × 33.3 × 10.5 / 42.0 × 35.9 × 10.5 mm |
| Connectivity | Wi-Fi b/g · BT 4.0 |
| OS | watchOS 1 |
| Price | 349 USD |
Launch
Tim Cook introduced it on 9 Sep 2014; on sale 24 Apr 2015.
Marketing
Positioned as a fashion accessory, with a gold Edition model.
Flaws and fixes
Slow apps; watchOS 2 enabled native apps.
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Updated: October 24, 2026 · Compare this product